Website SSL Certificate
SSL (Secure Sockets Layer) is an encryption technology that creates an encrypted connection between your web server and your visitor’s web browser so that confidential information can be transferred.
When using SSL, as the data is transmitted from the client’s browser to the web server, all information on the form is encrypted. Once it is received at the web server it is automatically decrypted, and you can then store it or process it as usual on the web server.
With HTTPS becoming a more relevant search ranking factor, getting a SSL certificate to raise the awareness of online security and to make the web a safer place.
Google decided to further improve online safety by allowing search engines to crawl HTTPS pages by default. Google announce that they are adjusting their indexing system to crawl and look for more HTTPS pages.
What Google Had To Say: Google Security Blog
With billions of commercial websites now serving the global market and collecting user’s personal data in one form or another, employing sufficient security practices is essential. One of the most important web security measures, SSL has been long established as an industry standard, now gaining more attention as one of Google’s search ranking factors.
For the SEO world, this means that more web developers will need to consider improving their website security practices and thus directly improve users’ experience.
3rd May 2017
22nd March 2017