Pay Per Click
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PAY PER CLICK
What is Pay Per Click?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level.
We provide the support and guidance you require to accomplish your goal, be it maximising return on investment, increasing leads, or driving brand awareness.
We report monthly on your campaign’s success regarding keyword choice and content choice, and we will create a rank report, so you know where you rank organically for the keywords you pay for.
Additionally, after you review the report, we’ll book a one-hour meeting at our standard (rate per hour – R395) to explain your campaign’s progress, direction, and answer any questions you may have
Our Pay Per Click Services
Social Media Advertising
Online by Digital can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.
Your display ads will be targeting an audience that has already indicated an interest in your service or product.
Benefit of a full-time Google AdWords expert without the extra cost of hiring another full-time employee.
Re-marketing & Re-targeting
Improve ROI (Return on Investment) and increase conversions by marketing to people who have already visited your website.
Brief process of our pay per click campaign:
Our pay-per-click (PPC) management service includes the following;
- PPC search campaign strategy
- Keyword research and selection
- Ad creative development
- Campaign set-up
- Bid management and ROI tracking
- Landing page optimisation and development
- Campaign management and analysis