Pay Per Click

What is Pay Per Click?

Pay Per Click (PPC) is a form of online advertising where advertisers pay each time a user clicks on one of their ads. Advertisers bid on keywords related to their products and services, and their ads appear in search engine results or on other websites. PPC is used to drive traffic to websites and can be an effective way to reach a specific target audience.

PPC Management

PPC Management refers to the process of planning, executing, and optimising Pay Per Click (PPC) advertising campaigns. This includes tasks such as keyword research, ad copywriting, bid management, targeting, budgeting, and reporting.

The goal of PPC management is to maximise the return on investment (ROI) of a PPC campaign by increasing conversions, lowering costs, and improving the overall performance of the ads. PPC management is typically done by a team of marketing specialists or a PPC agency.

Deliverables

Deliverables are the specific products, services, or results that a client can expect to receive from a vendor or service provider. In the context of PPC Management, the deliverables would typically include:

Keyword research: A list of relevant keywords to target in the PPC campaign, along with data on their search volume, competition, and estimated cost per click (CPC).
Ad copy: Well-written, eye-catching, and relevant ad copy that will be used to attract clicks and conversions.
Targeting: The specific geographic, demographic, and behavioral targeting options that will be used to reach the target audience.
Bid management: An ongoing process of adjusting bids for keywords to ensure that ads are appearing in front of the target audience at the most cost-effective price.
Budgeting: A plan for allocating the PPC budget and ensuring that it is being spent in the most efficient manner possible.
Reporting: Regular reports on the performance of the PPC campaign, including metrics such as impressions, clicks, conversions, and return on investment (ROI).

These deliverables may vary depending on the specific needs and goals of the client, but they are generally considered to be the core components of a successful PPC management project.

Additionally, after you review the report, we’ll book a one-hour meeting at our standard (rate per hour – R395) to explain your campaign’s progress, direction, and answer any questions you may have

Our Pay Per Click Services

Social Media Advertising

Online by Digital can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Google AdWords

Benefit of a full-time Google AdWords expert without the extra cost of hiring another full-time employee.

Re-marketing & Re-targeting

Improve ROI (Return on Investment) and increase conversions by marketing to people who have already visited your website.

Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following;

PPC search campaign strategy
Keyword research and selection
Ad creative development
Campaign set-up
Bid management and ROI tracking
Landing page optimisation and development
Campaign management and analysis

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