Hal Varian, Google's chief economist, explains how the AdWords auction works.
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Hal Varian, Google's chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value.
He also provides insight into the key components of ad rank: bid, quality and formats, and the way all of this works together to determine your ad's position and cost.
Why Google AdWords?
Attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time
Your business gets found by people on Google precisely when they're searching for the things that you offer.
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
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