Facebook Ad Types & how to choose the Best Ad Type

Facebook Ads And How to

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Written by Bethany Cartwright | @

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?

With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

Facebook’s business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and re-target previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective.

In this post, we’ll walk through each of the different Facebook Ad types and help you figure out which ads you should run for different campaign goals.

Special note: One ad type, Facebook Lead Ads, is increasingly useful for inbound marketers because it allows Facebook users to fill out lead generation forms directly within the Facebook app.

Want to dive deeper into Facebook lead generation ads? We’ve put together a comprehensive guide on the Facebook lead ads type and how to use them. 

The Facebook Ad Types: What Are You Options?

App Engagement

App engagement ads are meant to generate activity within an app among your current users, or highlight app features before asking a new user to download.

While this ad example could be targeted towards new and existing users, the ad’s copy and call-to-action focus on specific features, which encourages activity within the app — rather than just a download or install.

App Installs

While app engagement ads are intended to highlight specific features to drive in-app engagements, app install ads are focused on generating new users. Instead of calling out specific features, app install ads are more likely to showcase the app’s core purpose and main functionality.

Brand Awareness

At some point, you may want to use Facebook ads to expose as many people as possible to your brand’s name and products. If that’s the case, use the brand awareness Facebook ad objective.

Facebook’s brand awareness ad type could technically be used for any campaign. But it’s meant to be used for remarkable content that drives brand awareness by enticing Facebook users who are scrolling on their news feed. For brand awareness campaigns, don’t just think about what you want to get out of it. Instead, focus on creating remarkable content that makes users who view it want to know more about your brand.

Click here to read the full article on HubSpot.

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Web Developer & Web Designer for over 16 years. Digital Marketer. Graphic Designer, Brand Developer. Worked for clients like FNB, Infiniti | High Performance, Luxury Cars, Romor Electrical and so much more.