Common SEO (Search Engine Optimisation) Mistakes That Can Destroy A Campaign
When the internet took off in the ninety’s, no one would have anticipated how important it could be in the years ahead.
The web is so important to the world today that businesses can’t survive without it. Businesses need the web for advertising and in some cases, running of the business’ affairs.
In terms of marketing, however, the business that has adopted the use the internet needs to learn the importance of SEO (Search Engine Optimisation) on their websites.
If they don’t, they will have no sales that are generated from the site and hence can consider the whole online marketing campaign as a failure.
With SEO (Search Engine Optimisation), there are some strategies that can be used to good effect and others that can only be termed as mistakes.
There are still some people out there who wrongly advise others on the importance of keywords.
With that being stated, keywords are still an important part of SEO (Search Engine Optimisation), but only when applied in the right way.
Some sites that are on the internet are full of keywords stuffing that the article looks like it is all about the keyword than the message that was intended.
Keywords are to be well researched and applied only where they are most appropriate on the articles not just throwing them around the site and in large numbers.
The keyword should appear in the article only 2% and nothing more. If it’s more, the visitor will not want to continue reading the piece and that will damage the SEO strategy immensely.
Engaging in Link Schemes
If there is one area that made search engines to upgrade their algorithms was because of the link schemes that were going on around the net.
The experts used to build some temporary sites and link to the sites that they were working on, hence growing the links of the sites.
This particular technique favoured only those with the finances to have the false links build and the ones who couldn’t finance such suffered.
In today’s field, there are still some few who still use such methods to try and get ahead of their competitors but that usually ends up destroying the whole campaign.
Publishing Fluff Content
If there is one thing that will get a site burned by most of the search engines today is the publishing of fluff content.
This is the kind of content that uses a paragraph to relay a message that would have been relayed in one sentence.
This type of behaviour was used back in the day, but with people getting smarter and search engines updates there is more need for quality content than just words that are simply used to fill out a web page.
Hiring Cheap SEO Agencies
In this world, everyone gets exactly what they pay for and it’s not different when it comes to hiring of SEO experts.
The cheaper you pay the more likely it is for you to get the shadiest work available.
Expensive agencies will provide some of the best work that can be gotten out there and therefore a well-done SEO campaign.
Shortcuts will always land any business in some bad places.
In SEO a lot has changed and gone are the days when experts used to rely on certain techniques to get site ahead on search engine pages.
With search engines updating their algorithms it has become easy for anyone to crack it in the SEO (Search Engine Optimisation) field.
That solely depends on the ability to work towards achieving the goal set and keeping up with the ever-changing tactics.
However, there are still some SEOs that are stuck on the old methods, therefore making the SEO campaigns that they have undertaken to be less successful.