Social Media Marketing


Engaging Facebook Business Page

Written by Amanda Zantal-Wiener | @amanda_zw Click here for the full article: blog.hubspot.com Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on......

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Facebook Marketing

Now that you’ve got a better understanding of how Facebook surfaces content, let’s explore some tips for dealing with the decline in organic Page reach. 1) Be more selective about what you post. Marketers have to switch gears from untargeted, frequent publishing to targeted, selective publishing. The goal is no longer to spray and pray — it’s to get as much interaction from a single post as possible. Each post published to a......

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Facebook Ads And How to

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals Written by Bethany Cartwright | @bhopecart Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending......

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