The landscape of web design is constantly evolving.
Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.
To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects this year with style.
13 Web Design Trends to Watch in 2017
1) Bold Typography
More and more companies are turning to big, bold typography to anchor their homepages. This style works best when the rest of the page is kept minimal and clean, like this example from French agency Big Youth.
Cinemagraphs -- high-quality videos or GIFs that run on a smooth, continuous loop -- have become a popular way to add movement and visual interest to otherwise static pages. Full-screen loops, like this stunning example from Danish agency CP+B Copenhagen, are sure to hold visitors' attention for longer than a quick glance.
3) Experimental Compositions
To stand out in a sea of tidy masonry style layouts, some designers are opting instead for more eclectic structures. Design director Will Geddes displays samples of his work in this unexpected collage of overlapping images.
4) Bright Gradients
Kaleidoscopic gradients are coming back in a big way. Zurich-based agency Y7K illustrates a perfect example of how to make this two-tone effect look fresh and modern, with their full-screen, gradient-washed homepage.
5) Vivid Layers of Color
Staggered, stacked layers of color add depth and texture to a simple site layout, as seen in this stylish example from the São Paulo-based team behind Melissa Meio-Fio.
6) Straightforward, Simple Text
Some websites are cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company.
Danish agency B14 uses their homepage real estate to simply describe their mission statement and provide links to samples of their work. It's a modern, uncluttered approach to presenting information.
More companies are turning to illustrators and graphic artists to create bespoke illustrations for their websites. After years of flat design and minimalism, adding illustrated touches to your site is a great way to inject a little personality, as seen in this charming example from NewActon (designed by Australian digital agency ED).
Taking classic minimalism to the extreme, some designers are defying conventions of what a website needs to look like, displaying just the absolute bare necessities. The site from designer Mathieu Boulet is centered around a few choice links to his social profiles and information.
Read more here @HubSpot
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